Planning a product launch?
In this fast paced world with its highly competitive marketplaces and little time to spare, make sure that yours is the one that everyone attends and is talking about for months to come.
The Granny Mouse team believes that getting away from the humdrum and the mundane is the best way to ensure that your colleagues, customers and suppliers can hone in on the unique characteristics of the new product that you are bringing to market and cut out the clutter and noise that sometimes leaves them feeling overwhelmed.
Our top tips:
- Find the Right Venue – Because Granny Mouse is close to major routes and is not very far from major centres, such as Durban and Johannesburg, it certainly gets the thumbs up for convenience and accessibility. At the same time, it is sufficiently well located in the beautiful Midlands, encouraging a special country feel that allows those who are attending to really break away. Add luxurious accommodation that leaves your guests feeling spoilt, giving you that perfect combination.
- Make Sure Your Messaging is clear – Work closely with the Granny Mouse team to make sure that you create plenty of opportunities to explain exactly what your product is, what problems it solves and what differentiates it from those supplied by any competitors. Make sure that your explanations are clear and to the point and that the speakers are well briefed and guests can clearly hear what they have to say. We’ll help out with displays, signage and even spots to take photographs or create fun and funky messages to send out via social media platforms.
- Pay attention to detail – As the old cliché goes, the devil is in the detail. Work on the adage that the more people who know about your product, the more they’ll get to like it and want to see it succeed. Although, it is always good to have plenty of technical information on hand and the experts there to explain it. Often a successful product launch can be as simple as providing opportunities for potential customers to interact with your product – touch it, experience it, even try it out.
- Serve up some good food – Of course, that’s our specialty! Tickling taste buds is a great idea, especially if the product you are launching is something that our foodie team, can include in some scrumptious dishes. So, if you’re launching a new fruit juice or a coffee related product, this can be incorporated into the menu. You could also set up a custom coffee shop or juice bar at Granny Mouse. If you can’t plate up a gizmo or gadget that’s aimed at the engineering fraternity, for example, go for a theme that gets your message across. You can incorporate this into the names of the different courses and dishes and the décor.
Most of all, keep it memorable. – “A memorable event is made up of several elements, blended expertly together to make magic.”